Toning shampoo for blonde or gray hair. 

For grey & blonde hair. 
Sulfate, gluten, soy and paraben-free cleansing. 
Brightens grey and blonde hair. 
Highly pigmented; the most effective toning shampoo on the market. 
An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones. 

Key Ingredients:

Creatine: 
Rebuilds the internal tensile strength of the hair, especially color treated, foiled and bleached hair types. 35% more effective than any protein or keratin on the market.

Quinoa Protein:  
Protein rich in amino acids to repair the cuticle layer and impart shine and moisture to the hair. Gluten free.

Lavender:  
Soothes dry skin. Detoxifies your skin. Anti-inflammatory superstar.

Did you know...

During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones. 

What's the Make Up?

Vanilla Bean & Blood Orange Lomatherapy
Rich with Aloemoist Complex. Loma utilizes healing, organic ingredients and essential oil-based fragrances. We use only the highest quality ingredients and we are confident that our raw materials are clean and free of hidden hazards.

NON TOXIC. NON HARMFUL.
We source, formulate, manufacture, and fill all of our own products!

LOMA products protect, repair and rebuild the internal structure of hair.

A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair. We innovated the use of aloe vera gel in the salon industry. We infuse water with concentrated organic aloe vera powder, which creates the #1 ingredient in our products.